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Webinars

Democratizing knowledge and insights to all L'Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge, Julia Sarhy
Companies: Market Logic Software, L'Oréal
May 11, 2021
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Citation

Morgan, Burge and Sarhy (2021a, May 11). Democratizing knowledge and insights to all L'Oréal employees. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/democratizing-knowledge-and-insights-to-all-l-or-al-employees


Videos

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Elizabeth P. Morgan, Brienne Coates
Company: Market Logic Software
April 30, 2020
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Citation

Morgan and Coates (2020a, April 30). Making WFH at Mars a little easier. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-wfh-at-mars-a-little-easier


Research papers

Insight automation: Democracy, ethics and efficiency

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency-9372